Earlier this year, Nu Look Home Design was thrilled to unveil our refreshed brand identity, which captures the evolution of our company since its founding in 2003. This significant change in visual branding enables us to embody a new image that would accurately depict and communicate who we are at our core as a company, which in turn allows us to better serve our customers.
On Monday, January 27th, 2020, Nu Look Home Design celebrated this pivotal moment together as a team at The Soundry in Columbia, MD. All employees from each of our three offices in Maryland, Virginia, and New Jersey came together to reflect on our old brand, learn about the importance of visual branding, and rejoice in the reveal of the company’s new brand moving forward.
Our CEO, Patrick Fingles, was the primary speaker at the event. He began with a deep dive into the 3 year long process that Nu Look’s leadership embarked on to develop and understand the company’s identity. A collage of the homogenous imagery from other leading industry competitors showcased that our old brand did not visually stand out among the rest. This exercise demonstrated the importance of why Nu Look aims to differentiate ourselves as the unique company we are through our new brand moving forward. With a stronger visual identity that stands out in a saturated industry, it allows our customers to easily identify and resonate with the optimal standard of quality and service that we are known for.
After our employees’ were fully immersed in a newfound knowledge about the power of branding, it was time for the big reveal. Our logo was unveiled and everyone was ecstatic. This moment was filled with applause, music, and a sense of appreciation in the room for the hard work that was put into the strenuous process of redefining the company’s visual identity.
After the logo was revealed, Patrick built onto the meaning of the new brand by walking everyone through our new brand guide filled with visual guidelines for our new colors, typography, graphics, and more. A particularly memorable part of the event was when everyone was asked to open up their gifts, which were concealed in plain packages at their tables. The discussion about branding then shifted into a deeper introduction of how Nu Look employees should embody the brand. One of the gifts was a wallet sized, tri-fold “Core Card,” which serves as a tangible reminder of the company’s vision, mission, and values. Patrick expanded on this topic by stating, “Words on paper will not drive our brand forward in and of itself. A great brand, at its core, is the culmination of each of us embodying these values and imprinting them on everything and everyone we touch.” These deeply embedded values keep our team grounded in our primary mission to serve our customers and deliver on the promise of quality and service that Nu Look strives for.
The event was concluded by a delicious catered meal and a sneak peak at the new trucks, sales materials, signage, and more. After 17 years of business and 3 years of brand development, Nu Look Home Design’s brand was fully transformed and is now reflective of the progression and growth of the company over the years. A New Look for Nu Look: Brand Reveal 2020 was a wonderful celebration and an unforgettable day spent together. While our brand may look and feel different, our core mission, vision, and values remain the same. Stay tuned on our blog to keep up with exciting new changes as Nu Look Home Design continues to grow and evolve!